Automattic

  • 1–2 minutes

    Tackling commerce emails

    Jon and I are enhancing the understanding of transactional emails in WooCommerce. Two of our logged-related pull requests have been merged for WooCommerce 10.9, enabling merchants to see logs for sent and unsent emails. This improvement will provide clearer information and warnings for email-related issues. Excited for the upcoming announcement.

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  • 1–2 minutes

    Applying coaching lessons

    Using AI has transformed my coaching experience, making discussions more impactful and actionable. With the help of Claude, I can prepare for and debrief meetings effectively, allowing me to implement feedback quickly. This support system helps my growth as a leader.

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  • 2–3 minutes

    Chat to your mom, and to us

    At Automattic, we prioritise respectful, customer-centred support, blending AI with human interactions. Unlike Zendesk’s approach, we aim to enhance, not eliminate, human connection. Our AI assistant, Odie, in some cases provides the best help, but it’s also learnt to identify when to straight away send a customer to a Happiness Engineer. Our ultimate focus is…

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  • 1–2 minutes

    Creating a local test environment has never been easier

    I set up a local Woo environment with our Studio app and got help from Claude Code. I shared a GitHub repo, and Claude installed the dev setup for me. In no time, I had a dev environment running with sample data specifically to test our focus.

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  • 1–2 minutes

    Radical Speed Month at Automattic

    At Automattic, we’re kicking off a month-long experiment where teams team up to tackle problems. I teamed up with Jon to fix the annoying issue of Woo emails landing in spam folders. We’ve got plans for better logging, alerts for unsent emails, and helping merchants choose reliable delivery services.

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  • 2–3 minutes

    Everyone in support will become a team lead

    In the evolving landscape of support jobs, the emphasis is shifting towards leadership skills. As AI continues to advance, support professionals will not only use AI tools but lead them. The future will reward those who harness AI effectively, becoming team leaders who guide their agents towards successful outcomes. Embrace this exciting change!

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  • 1–2 minutes

    Museum connections

    So, the CEO at Automattic suggested a museum visit, and I took my kids to the National Gallery in Cape Town. We tried a fun guessing game about each other’s favourite artworks, which helped make the art experience more relatable and personal. Even the youngest joined in by expressing his likes!

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  • 1–2 minutes

    Constructive rejections

    In a large team, when vacancies arise, I respond to all applicants with constructive feedback. Instead of vague rejections, I focus on areas for improvement and emphasize growth opportunities. This approach encourages enthusiasm and career development, enabling applicants to better their skills with guidance from their leads for future success.

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  • 1–2 minutes

    Near-perfect website performance

    The mobile performance score for this website is 99, my desktop performance score is 100. Nearly perfect. So how did this happen? My website has always been quite smoothly running. A big part of that is the smoothness of the Twenty Twenty-Five theme and the block editor. There is not a single bit of custom…

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  • 5–7 minutes

    Writing with AI as assistant

    For many texts I write, the voice and ideas need to be clearly mine. Not just for the credibility aspect, but also because I want to convey my own ideas and thoughts. If I rely too heavily on AI for the actual writing, my voice would be flattened and the impact of my writing would…

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  • 1–2 minutes

    Strasbourg

    Last July, I visited Strasbourg for the first time in the context of a work trip. While the weather wasn’t great, Strasbourg was the perfect context for a meetup with my team: very walkable, great food options, and a hotel that had the coziness of a bnb with the advantages of a hotel. The city…

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  • 1–2 minutes

    Washington, D.C.

    Earlier this year, I went on a work trip to Washington, D.C. About a week after the inauguration, the city was really quiet and felt quite small and cozy somehow. It’s definitely one of the more walkable U.S. cities to get around, and upon arriving I went on a long touristy run to see all…

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  • 2–3 minutes

    Lessons about work from the movie Speed

    In the action movie Speed — can we call it a cult classic? — Annie (Sandra Bullock) and Jack (Keanu Reeves) end up together after a rather thrilling bus ride. With prophetic words, Jack admonishes Annie: I have to warn you, I’ve heard relationships based on intense experiences never work. The movie clearly shows they…

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  • 3–4 minutes

    Featured images with ChatGPT

    For years, I’ve used photos from Unsplash and similar platforms to add as featured images to blog posts I’ve written. When sharing a link or when creating an archive page for my posts, I prefer having a visual element to work with. With stock images though, I find myself either spending too much time or…

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  • 2–4 minutes

    10 years at Automattic

    In May 2015, WooThemes announced that Automattic had acquired it. I had been working for Woo since October 2014 — so just under 8 months — and in July 2015 we officially started as Automatticians. That’s a decade ago this month. 🤯 Ownership The time has gone incredibly fast, and I cannot emphasise enough how…

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  • 2–4 minutes

    Change my mind

    The piece emphasizes the importance of being open to changing one’s mind in leadership, drawing on Hannah Arendt’s philosophy of shared understanding. Effective leaders invite early feedback, focus on arguments rather than opinions, and encourage exploration of diverse viewpoints to foster stronger strategies and collaborative decision-making, ultimately enhancing organizational outcomes.

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  • 1–2 minutes

    WordCamp Europe in Turin

    Even though I’ve attended several WordCamps and have been part of the WordPress community for almost 20 years now—of which more than a decade professionally—I’d only attended one flagship WordCamp: Paris. Since our family was going to be in Europe in June, I signed up for WordCamp Europe in Turin. Here are some of the…

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  • 1–2 minutes

    Frankfurt

    In March, I went on my first business trip since Barcelona (almost a year before). Like the last time, I met with the senior leadership team of our support division. We met in Frankfurt, a city I had never been to before. While it was a dense time of working, I also found some time…

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  • 1–2 minutes

    Barcelona

    In March of this year, I went to Barcelona for a work trip. I had been twice before on a youth camp, once as participant and one as leader. It was nice to revisit the city with more freedom (and more money). We stayed in Eixample, just of Rambla de Catalunya. This meant that we…

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  • 1–2 minutes

    Getting started with Woo and Paystack

    Today, I presented at the Paystack bootcamp in Cape Town and gave an introduction to Woo. Since today is also the day of the rugby world cup finals, and both South Africa and New Zealand sell their fan gear with Woo, I went a bit overboard with rugby references. The scoring Both the Springboks and…

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