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Hi, I’m Job

I’m a Belgian, living in Cape Town. As chief customer officer for WooCommerce, I help people successfully sell online.

On my personal website, I mostly write about leadership and tech. I also share some of my photography.

Photography

I began shooting on a Canon 550D in 2010. Over the years I’ve tried a bit of everything, but with my Canon RP and a 28mm lens, I keep gravitating toward travel and street — the stories that pull me in. These are my latest photo journals.

Blog

  • latest post

    1–2 minutes

    Creating a local test environment has never been easier

    I set up a local Woo environment with our Studio app and got help from Claude Code. I shared a GitHub repo, and Claude installed the dev setup for me. In no time, I had a dev environment running with sample data specifically to test our focus.

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  • 1–2 minutes

    Radical Speed Month at Automattic

    At Automattic, we’re kicking off a month-long experiment where teams team up to tackle problems. I teamed up with Jon to fix the annoying issue of Woo emails landing…

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  • 2–3 minutes

    Everyone in support will become a team lead

    In the evolving landscape of support jobs, the emphasis is shifting towards leadership skills. As AI continues to advance, support professionals will not only use AI tools but lead…

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  • 1–2 minutes

    Identity in design

    Belgium’s away shirts for major tournaments have creatively drawn inspiration from the country’s identity over the past decade. Designs included influences from road cycling, Tomorrowland, Tintin, and René Magritte.…

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  • 1–2 minutes

    There’s no brand loyalty

    So, a brand manager was puzzled by why folks mix and match brands while exercising. I’ve run my second marathon and realised comfort trumps brand loyalty. I wear what…

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