Hi, I’m Job
I’m a Belgian, living in Cape Town. As chief customer officer for WooCommerce, I help people successfully sell online.
On my personal website, I mostly write about leadership and tech. I also share some of my photography.
Photography
I began shooting on a Canon 550D in 2010. Over the years I’ve tried a bit of everything, but with my Canon RP and a 28mm lens, I keep gravitating toward travel and street — the stories that pull me in. These are my latest photo journals.
Blog
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latest post
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1–2 minutesI made an app
So, even though I’m no developer, I was blown away by how AI tools can help. As a runner, I was tired of constantly checking shoe prices, so I used Claude to whip up an app to do it for me. It’s not perfect, but it’s been a blast creating it and tweaking along the…
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1–2 minutes
Museum connections
So, the CEO at Automattic suggested a museum visit, and I took my kids to the National Gallery in Cape Town. We tried a fun guessing game about each…
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1–2 minutes
Constructive rejections
In a large team, when vacancies arise, I respond to all applicants with constructive feedback. Instead of vague rejections, I focus on areas for improvement and emphasize growth opportunities.…
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4–5 minutes
2025 running recap
In 2025, after five years of running inspired by parenting, I achieved personal bests in both 5k and 10k races, breaking previous records. My daughter, Mila, also participated in…
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4–6 minutes
You speak Flemish, right?
In South Africa, I’m often asked if I speak Flemish. Spoiler alert: I don’t. I speak Dutch, and I am Flemish. While I should probably say “yes”, the language…