Hi, I’m Job
Hallo! I’m a Belgian dad and runner living in Cape Town. I’m head of customer experience at Automattic (WooCommerce, WordPress.com, Jetpack).
I’ve always cared about helping people learn, so that’s what I write about here. Mostly it’s about leading a big remote team, and using AI to take the boring bits off my plate at work and at home. You don’t need to code for any of it. I also share the photos I take along the way.
Photography
I began shooting on a Canon 550D in 2010. Over the years I’ve tried a bit of everything, but with my Canon RP and a 28mm lens, I keep gravitating toward travel and street — the stories that pull me in. These are my latest photo journals.
Blog
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latest post
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4–6 minutesUpdate a website by asking for it
I helped my brother with the website of Ichtus Vlaanderen, the NGO I used to work for. Recently, I fixed some design issues using the WordPress.com MCP (AI) connector, like a messy photo section and oversized buttons. In this post, I explain how to connect your site and how to use Claude for fixing design…
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8–12 minutes
School communication is too much, so my AI does it
Seven school WhatsApp groups, 700 parents, tons of information of which the vast majority is not that relevant for me. How I set up an assistant to read them…
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2–4 minutes
A jazzy organisation
At Automattic, our organisation is run much more like a jazz band than a classical orchestra. In this post, I explain why that understanding has been so helpful for…
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3–5 minutes
A new role, ad interim
For the next eight months, I will serve as chief customer experience officer at Automattic, focusing on improving support through proactive communication and a tighter feedback loop. I’m committed…
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1–2 minutes
42 before 42
When I started running in 2020, I started with a 2k. It was rough. Two years later, I did my first half marathon, and already back then I was…