Hi, I’m Job
I’m a Belgian, living in Cape Town. As chief customer officer for WooCommerce, I help people successfully sell online.
On my personal website, I mostly write about leadership and tech. I also share some of my photography.
Photography
I began shooting on a Canon 550D in 2010. Over the years I’ve tried a bit of everything, but with my Canon RP and a 28mm lens, I keep gravitating toward travel and street — the stories that pull me in. These are my latest photo journals.
Blog
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latest post
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2–3 minutesChat to your mom, and to us
At Automattic, we prioritise respectful, customer-centred support, blending AI with human interactions. Unlike Zendesk’s approach, we aim to enhance, not eliminate, human connection. Our AI assistant, Odie, in some cases provides the best help, but it’s also learnt to identify when to straight away send a customer to a Happiness Engineer. Our ultimate focus is…
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Creating a local test environment has never been easier
I set up a local Woo environment with our Studio app and got help from Claude Code. I shared a GitHub repo, and Claude installed the dev setup for…
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1–2 minutes
Radical Speed Month at Automattic
At Automattic, we’re kicking off a month-long experiment where teams team up to tackle problems. I teamed up with Jon to fix the annoying issue of Woo emails landing…
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Everyone in support will become a team lead
In the evolving landscape of support jobs, the emphasis is shifting towards leadership skills. As AI continues to advance, support professionals will not only use AI tools but lead…
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Identity in design
Belgium’s away shirts for major tournaments have creatively drawn inspiration from the country’s identity over the past decade. Designs included influences from road cycling, Tomorrowland, Tintin, and René Magritte.…