Four principles for successfully handing over a store to your customers

Sometimes we’re under the impression that finishing a WooCommerce development project is the end of the road, but that’s really just the beginning. When you hand over a site it’s the start of that store’s life cycle and, as a developer, you likely will not be the most important person on the store anymore. The […]

WordPress Customisation for Dummies (Like Me): Workshop WordCamp Cape Town 2016

A lot of beginners encounter all sort of tutorials on how to add some custom code to the functions.php file or even more basic: change the layout beyond what the customizer allows. Aspects In this workshop, I introduce WordPress beginners to some good standards in terms of customisation. Choosing a plugin that allows custom CSS […]

Scaling Support by Educating Customers

At ScaleConf 2016 in Cape Town, I was invited to speak in front of a large audience of developers. I focused on one of the biggest passions of most developers (not): support. However, while devs might not get excited about support, they all understand the importance of it. With having WooCommerce active on 1+ million […]

Omnichannel at WooCommerce

Last week I spoke at Webwinkel Vakdagen in Utrecht (NL), one of the biggest eCommerce conferences in Europe (with 11,000+ visitors). My talk was about how WooCommerce extensions in almost 99% of the cases are purchased on desktop, and that this is normal since webshop development is still mostly done sitting behind the computer. That […]

Purpose-Driven Website: Workshop WordCamp Cape Town 2015

Today I went to my third WordCamp Cape Town. Two years ago I had never guessed that I would be working for WooThemes and Automattic as I am today and it was my absolute pleasure to share some of the basics of web design and structures to new and beginning users. In sum these are things […]

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